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Car news / BREAKING NEWS: Reason representing GM Failure Discovered! - VIDEO ENHANCED

11.04.2009

BREAKING NEWS: Reason representing GM Failure Discovered! - VIDEO ENHANCED

Car News / Theautochannel.com


PHOTO (select to outlook enlarged photo)

Recent New York Auto Show Video Pinpoints the Problem Behind GM"sMalaise

By Marc J. Rauch Exec. Vice President/Co-Publisher


There"s a collection of theories and opinions as to why General Motors, theworld"s biggest automaker cut into firm times. And I be obsessed to admit, thatsome of the different opinions be obsessed originated just here at The AutoChannel.

But earlier today, while editing some videos from the New York Auto Shownow thriving on during Passover, I be obsessed uncovered the genuine reason:NUMBERS.

That"s right, numbers. No, not numbers, as associated toDeuteronomy or any other bit of the Bible, regular although it is Passover. I"mtalking circular flat elderly same numbers... you know, 1 through10.

Alright, allow to me explain my discovery: I was watching and listening to GMspokeswoman Susan Docherty talk circular the company"s new accountability plans. Shesaid "We"ve made it extremely clear, as we move ahead advance in being a viable, strong,healthy companionship representing the future, we"re thriving to order to centre on four corebrands; that"s Chevrolet, Cadillac, GMC, and Buick." Ms. Docherty then goeson to talk circular how this focusing on the four centre brands desire acknowledge GM todedicate themselves to the unsurpassed feasible development, engineering andmarketing efforts, etc.

But at once upon a period after Ms. Docherty finished her little presentationabout the four centre brands, the video revealed that GM desire be continuingwith FIVE brands, not four: Chevrolet, Cadillac, GMC, Buick, and here itcomes...Pontiac.

So I went risk in and watched the video again (in fact, the video isincluded drop down so that you may twofold discontinue my arithmetic). I watchedand listened to Susan again, and counted on my fingers as she peruse away thenames, and she definitely said "four centre brands" and then enumerated them.Then I watched and listened to the announcer, and my elderly boon companion AlanTaylor, distinctly listing not four, but five brands.

Well, five brands is a collection more than four. Sure, it"s lone ONE more, butit is 25% more than four. 25% in accountability is a lot... it can smoothly makethe differentiation between profit and loss.

But that"s not all, because fair single daytime before this giving wasgiven, General Motors announced plans to bring exterior and carry to market-place (inconjunction with Segway) a new little conveyance called PUMA. So that"sactually SIX brands (since PUMA is not, at the moment, aligned with any ofthe other GM brands). (SEE ALSO: GM/Segway Puma narrative)

Susan Docherty said, "...We"ve made it extremely clear...we"re thriving to needto centre on four centre brands..." But then GM has CLEARLY tells us thatthey are focusing on five (or kind of six) centre brands.

So this illuminates two larger skeletons in the GM"s closet: Theydon"t grasp how to count, and they can"t discern single of the most basictenets of marketing, What is a brand? I think, based on my own extensive35+ years of knowing in the accountability world, that either difficulty canresult in rigorous effects to a company"s place line. And when you combinethe two problems, then you genuinely are hurting your chances representing success.

Now, I may be wrong, my arithmetic could be off, or maybe there is asophisticated Lou Costello-Mr. Bacciagalupe banana-counting scheme* at workhere that I"m not bright of. If so, delight pen to me atmjrauch@TheAutoChannel.com and allow to me know. The days of the American automotiveindustry is at pierce here!


Click PLAY to observe the GM New York Auto Show video

*If you"ve at no period watched the Abbott and Costello TV series from the 1950s you won"t be obsessed any pose to grasp this reference.

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