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Car news / VolksWagen CrossBlue gets all family-oriented

25.01.2013

VolksWagen CrossBlue gets all family-oriented

Car News /

VW Crossblue crossover as a family-hauler Volkswagen Company is making it totally clear that their CrossBlue, the 3-row VW crossover concept that they unveiled Monday in Detroit, is designed as a family-hauler, not an off-road monster at all.

True, the VW CrossBlue concept has a 4-wheel drive. True, it gets 306 hp and 516 lbs-feet of torque. Yet, it was designed, first of all, for families who might have preferred a minivan in the past.

The information became obvious at VW's press conference on Monday, where teenagers and young adults pranced round the stage with balloons bearing slogans "You Rule!" and "Congratulations!". On the the back of the presented CrossBlue's front 2 seats were video screens to pacify the kids in the backseat, minivan-style.

As was expected, these iPad screens would snap in place but in the concept they were fixed still in order to prevent show-goers from making off with them. "We only have 6," joked the VolksWagen’s representative in one of the vehicle’s second-row seats. That touch was a sign of what the company thinks when it tries to recast its lineup of family-sized cars. It has been seeking something less expensive than the Touareg model and easier to sell than the Routan car.

Rainer Michel, vice president of product marketing and strategy at VolksWagen, said during his interview that they couldn't make a minivan stand-in without adding a screen in the backseat, "You got to have it," he admitted. As for iPads, VW decided to use them rather than standard video monitors, to make the model more state-of-the-art. So, it leaves no doubt that with its first leap into inventing a crossover for the U.S./American market, VW is trying to keep everyone happy.

This is a luxury of building a concept, indeed. But it's also something the CrossBlue's eventual owners - families fighting in the backseat and all - can appreciate.

CrossBlue overview



Crossblue interior



Crossblue interior 2






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